What is a Push Message Notification?

In today's world, maintaining effective communication with your mobile app users is very crucial. But how can you do it? A well-crafted push message can be the best solution for those who are seeking to improve user engagement, increase conversions, and drive more traffic. 

Continue reading to learn more about push notifications and why they are used.

What is a Push Message Notification? 

In short, a push message notification is an alert that is generated by a mobile phone app. Similar to the app messages, push notifications can appear on the lock screen of a mobile device. 

For users who have their app installed, the app publisher can only send a push message. So that if you installed the app, you are allowed to get push notifications at any time. A typical message distributed via push notification can be a news flash alert, a boarding gate announcement, or an invitation to a flash sale, just to name a few examples. 

However, in this case, it depends on the type of app. In addition, app publishers can send them at any time. Because users don't have to be in the app or using their devices to receive them. All the mobile platforms, such as Apple's iOS, Fire OS, Windows, Blackberry and Android, have their services for supporting push message notifications. 

Why are Push Message Notifications Used?

There are so many reasons app publishers use push notifications. For app publishers, it is a way to speak directly to the user instead of getting caught in spam filters. Besides, they can remind users to use an app, even when it is not open. 

However, below we will discuss a few purposes that push messages use such as:

• One of the main reasons app publishers use push message notifications for promoting products or offers is to increase their sales.

• It also improves customer experience.

• Getting unknown app users to become known clients

• Immediately submitting transactional receipts

• Driving consumers to social networks and other marketing platforms

Why are push message notifications important?

Push notifications are very effective since they help users stay engaged with an app they have not opened in a while. This is very helpful because engaged users have significantly higher app conversion rates. Besides lower acquisition costs than new users. 

At any time, you can receive pushes, even when your device is locked. This makes it a great way to convey messages of urgency, including limited-time offers, breaking news or current traffic conditions.

How Do Push Notifications Appear?

• A title in bold with some context related to the notification content.

• A time and date stamp shows when the notification was sent.

• In the message body, a few sentences of text offer more information.

• An app icon that allows users to know where the notification is coming from.

• Notifications with call-to-action buttons such as “Buy now,"  "Share,” and "Follow.”

• A thumbnail of a media visible in full size when the notification is expanded.

Final Verdict

Now, you know what push messages are and why they are used. In summary, push notifications are an indispensable tool for app publishers seeking to engage their users.